Mersy Consulting Accelerating Growth from Vision to Scale
Bridging strategy, finance, and technology to build scalable, enduring growth
From seed to IPO readiness, I help founders turn ambition into measurable growth. With 20+ years of strategic finance and operational leadership, I partner with executives to design scalable business models, drive profitability, and build lasting enterprise value.
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Why Partner with Mersy Consulting
Strategic Partner, Not Just an Advisor
Partnering with founders and investors to align strategy, finance, and technology - creating clarity, accountability, and performance across every stage of growth.
Expert in Building Scalable Companies
Hands-on experience leading startups through key inflection points, from Series A to billion-dollar scale. Deep expertise in designing the systems and structures that enable repeatable, sustainable growth.
20+ Years of Growth Leadership
Over two decades of experience driving growth, profitability, capital efficiency, and IPO readiness at top technology companies, including Visa, Credit Karma, and Moloco.
Integrated Perspective
Bridging financial strategy, operational insight, and technology fluency to deliver holistic growth solutions that go beyond event-based outcomes.
About Yina Mersy
A Career Built on Transformational Impact
With an MBA from Duke and a BS in Computer Science, I combine technical fluency with strategic finance leadership to help companies grow with precision and purpose. My career spans early-stage scale-ups to global enterprises, where I’ve bridged business strategy, technology, and financial execution to deliver sustainable growth.
Over my career, I’ve partnered with companies across AI, SaaS, payments, fintech, adtech, and construction tech, helping founders and executive teams navigate complex scaling challenges, international expansion, and capital-market readiness.
I’ve also worked closely with boards and investors to align strategy, finance, and governance, fostering clarity, accountability, and long-term value creation.
1
Moloco
As SVP of Global Finance, I helped scale the company through 25× revenue growth and a 10× expansion in headcount across 9 global entities. I led the company’s Series C financing and company wide IPO readiness, building a scalable finance organization and operating framework grounded in strong people, systems, and processes. During my tenure, the company’s valuation grew to $2.5B+.
2
Visa & Nitro
Held senior finance leadership roles managing multi-billion-dollar budgets, global operations, and cross-border growth initiatives. Partnered with executive teams to strengthen financial governance, optimize resource allocation, and drive operational efficiency across multiple regions and business lines.
3
Credit Karma
Built and scaled the finance organization through 5× revenue and 6x headcount growth, strengthening financial systems and operational discipline during a period of rapid expansion. Served as a key contributor to the company’s Series C and D financings, supporting its growth to a $3.5B+ valuation and successful acquisition trajectory.
Strategic Advisory Services
Tailored advisory partnerships that go beyond event-based outcomes, helping companies design, fund and sustain growth that endures through cycles.
Strategic Growth & Value Creation
Clarify and operationalize company goals into actionable strategies and measurable milestones. Design top-line growth plans and sales incentive structures that align teams around clear outcomes.
Capital Planning & Resource Allocation
Establish disciplined investment frameworks and resource allocation models that fuel sustainable growth, ensuring capital is directed toward the highest-impact opportunities.
Scalable Business Model Design
Translate data and insights into repeatable, growth-ready business models. Build structures that align revenue, cost, and operating levers for long-term scalability.
Finance Infrastructure & Operating Frameworks
Develop systems and processes across finance, people, and operations to support scale. Implement reporting and decision frameworks that improve agility and accountability.
Fundraising & Global Expansion Readiness
Enable fundraising success through financial strategy, narrative alignment, and investor confidence. Support cross-border expansion and profitability through structured, disciplined execution.
How I Help Companies Grow with Purpose
I partner with founders and executives to align strategy, finance, and technology, turning complex challenges into scalable systems, sustainable growth, and lasting enterprise value.
Strategic Insights
Transform complex financial and operational data into strategic insights that drive confident, high-impact decisions at every stage of growth.
Scalable Infrastructure
Design financial and operational frameworks that evolve with the business, supporting rapid growth, investor confidence, and public-market readiness.
Fundraising Strategy & Execution
Optimize capital structure, craft investor-ready narratives, and secure financing strategies that enable sustainable, long-term success.
Operational Excellence
Build efficiency and accountability through process design, automation, and clear financial frameworks - freeing teams to focus on innovation and scalable growth.
Technology Enabled Finance Transformation "My Differentiator"
Leverage data, automation, and integrated systems to modernize finance operations and strengthen cross-functional decision-making.
Ready to Accelerate Your Company’s Growth?
Let’s Build What Comes Next
Whether you’re preparing for your first funding round or scaling toward IPO readiness, I help founders and executives build the financial and operational foundation for lasting growth.
Every company’s journey is unique. I bring the experience, structure, and clarity to help you scale with confidence, attract investors, and deliver measurable results.
Let’s discuss how Mersy Consulting can partner with you to turn your growth vision into reality.
Early Stage Startups
Build the right financial and operational foundation for seed and Series A success.
Growth Companies
Scale finance and operations to support expansion, fundraising, and global readiness.
IPO Ready
Prepare for public markets through disciplined execution, compliance, and investor engagement.
Contact & Connect
Partnering with founders and leaders to build scalable, technology enabled, and enduring growth.
Let’s start a conversation about your company’s growth journey. Whether you’re building your financial foundation, scaling operations, or preparing for your next funding milestone, I’m here to help you align strategy, finance, and execution for sustainable success.
Schedule a Consultation
Book a complimentary strategy session to discuss your company’s goals and growth opportunities. Together, we’ll explore how strategic finance and disciplined execution can accelerate your path forward.
Connect on LinkedIn
Follow my work and join the conversation on strategic finance, scaling operations, and fundraising insights for high-growth companies.